Better Diamonds was born from a vision to create a new standard in the world of jewelry—one where the beauty of diamonds is matched by a commitment to sustainability and modern design. We are a brand that believes in the harmony of ethics and aesthetics, bringing lab-grown diamonds of the highest quality to those who seek something different, something better.
At Better Diamonds, we see the future of jewelry as both ethical and innovative. Lab-grown diamonds offer a way to appreciate the timeless allure of these precious stones without compromising our values. Each diamond we create is a reflection of our dedication to quality, grown under precise conditions that ensure clarity and brilliance comparable to nature’s finest.
What sets us apart is not just the quality of our diamonds but the thoughtfulness behind each piece of jewellery we design. We aim to create collections that speak to the contemporary customer—those who appreciate the elegance of tradition but also embrace the forward-thinking spirit of modern design. Every piece is crafted with care, ensuring it resonates with the individuality and style of the wearer.
Under the leadership of Toshik Anand, Better Diamonds combines a deep sense of design with entrepreneurial insight. Toshik’s ability to curate and create jewelry that is both luxurious and in tune with the aspirations of today’s generation has shaped our brand’s identity. We don’t just follow trends; we anticipate them, offering designs that feel timeless yet distinctly of the moment.
We believe that luxury should not come at the cost of our planet. Better Diamonds is committed to sustainability at every step, from our lab-grown diamonds to our transparent supply chain. We strive to create jewellery that not only looks beautiful but also leaves a positive impact. Our customers choose us not just for our designs but for what we stand for—a more responsible, thoughtful approach to luxury.
Better Diamonds isn’t just about what we offer today; it’s about building a legacy for the future. A future where every diamond tells a story of integrity and innovation.
